Opinion Piece: Meme Culture in the Trump Era
January 30, 2018In a decade immersed in the internet and television, one could question whether or not previous Celebrity Apprentice announcer, Donald Trump would have even won the presidential election had it not been for the existence of online sharing platforms such as Facebook, Instagram, and Twitter. However, with the over saturation of memes being circulated through these platforms at the height of today’s political climate, Russian espionage may be the least of America’s concerns. Meme culture has, essentially, created its own undemocratic propaganda in which President Trump has become the face of both godlike heroes and buffoon-like cartoons, an appearance that has grown to be iconic for its malleability. His expressions are transferable between characters such as Willy Wonka’s Oompa Loompas and Paul Blart’s Mall Cop. Not only has the emergence of social media made meme sharing a nuanced cultural, with an almost cult-like national following and a social communicative tool, but it has also dehumanized government figures and people of power. Images and memes in and of themselves are not independently worrisome, yet, once the reality of our elected officials begins to mold into the fantasy of our fictional characters, there is bound to be some confusion. The issue is complex, to say the least. In the same sense that a child will cry when it feels ignored, millennials and generation x alike will find solace in the creative response to pain and apathy which is visualized through memes. Unlike the flexibility that photographs allow, President Trump is not able to mold himself to fit both of the perceptions placed upon him by the far right and the far left media. The question remains: where does he belong, and can there truly be a middle ground?